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Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks

The data retailers have on customers — from one-time buyers to loyalists — is extremely valuable to advertisers who want to optimize their exposure.

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May 25, 2024 - 01:00
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Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks
The data retailers have on customers — from one-time buyers to loyalists — is extremely valuable to advertisers who want to optimize their exposure.
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