How Toyota's Tacoma became king of the U.S. midsize truck market

The midsize Toyota Tacoma truck outsells rivals, including American brands. But the market is increasingly crowded with trucks from Ford, GM, and EV brands.

May 19, 2024 - 05:00
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How Toyota's Tacoma became king of the U.S. midsize truck market
The midsize Toyota Tacoma truck outsells rivals, including American brands. But the market is increasingly crowded with trucks from Ford, GM, and EV brands.