McDonald's is falling short, needs to win over low-income consumers, key exec tells operators in memo

McDonald's U.S. president said the company fell short in key areas during its second quarter and needs to refocus on value.

Jul 30, 2024 - 12:00
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McDonald's is falling short, needs to win over low-income consumers, key exec tells operators in memo
McDonald's U.S. president said the company fell short in key areas during its second quarter and needs to refocus on value.