'The choice of the people': How Modelo and Corona maker Constellation Brands won the loyalty of Hispanic consumers in the U.S.

A focus on Latinos in the U.S. has helped drive growth in Constellation Brands' beer business.

Oct 12, 2024 - 21:00
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'The choice of the people': How Modelo and Corona maker Constellation Brands won the loyalty of Hispanic consumers in the U.S.
A focus on Latinos in the U.S. has helped drive growth in Constellation Brands' beer business.