Athleta CEO Chris Blakeslee: Our heritage has been innovating fabrics for women, by women

Chris Blakeslee, Athleta CEO and president, joins 'Squawk Box' to discuss the company's 'Power of She' campaign, the importance of women's sports, competition amongst athleisure brands, the company's brand strategy, and more.

Aug 2, 2024 - 00:00

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Athleta CEO Chris Blakeslee: Our heritage has been innovating fabrics for women, by women

Chris Blakeslee, Athleta CEO and president, joins 'Squawk Box' to discuss the company's 'Power of She' campaign, the importance of women's sports, competition amongst athleisure brands, the company's brand strategy, and more.

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