Coca-Cola CEO on state of consumer: Have to deliver value and 'earn' the price increase

Coca-Cola CEO James Quincey joins 'Squawk Box' to discuss the company's Olympic sponsorship, the 2024 Paris Olympic games, state of the consumer, McDonald's partnership, competition against Pepsi and Dr. Pepper, and more.

Aug 1, 2024 - 02:00

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Coca-Cola CEO on state of consumer: Have to deliver value and 'earn' the price increase

Coca-Cola CEO James Quincey joins 'Squawk Box' to discuss the company's Olympic sponsorship, the 2024 Paris Olympic games, state of the consumer, McDonald's partnership, competition against Pepsi and Dr. Pepper, and more.

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