How Macy’s, Kohl’s and Nordstrom are chasing Millennial, Gen Z shoppers

Baby boomers make up a sizeable chunk of the retailers' shoppers and investors aren't convinced that Gen Z and Millennials will age into shopping at the stores.

May 21, 2024 - 09:00
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How Macy’s, Kohl’s and Nordstrom are chasing Millennial, Gen Z shoppers
Baby boomers make up a sizeable chunk of the retailers' shoppers and investors aren't convinced that Gen Z and Millennials will age into shopping at the stores.