How retailers and media companies are teaming up to bring live shopping to the 2024 VMAs

Viewers of the 2024 MTV VMAs will be able to shop the red carpet looks they're seeing in real time with new AI technology from Paramount Global and Shopsense.

Sep 11, 2024 - 22:00

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How retailers and media companies are teaming up to bring live shopping to the 2024 VMAs

Viewers of the 2024 MTV VMAs will be able to shop the red carpet looks they're seeing in real time with new AI technology from Paramount Global and Shopsense.

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