LVMH CEO on Olympics sponsorship: Want to show France as a creative, refined & craftsmanship country

LVMH chairman and CEO Bernard Arnault joins 'Squawk Box' to discuss the history of the company, 2024 Paris Olympics, how the premium sponsorship came to be, and more.

Jul 27, 2024 - 01:00

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LVMH CEO on Olympics sponsorship: Want to show France as a creative, refined & craftsmanship country

LVMH chairman and CEO Bernard Arnault joins 'Squawk Box' to discuss the history of the company, 2024 Paris Olympics, how the premium sponsorship came to be, and more.

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