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NBC ripped up its Olympics playbook for 2024 — so far, the new strategy paid off

NBCUniversal's bet on the Olympics paid off in Paris this summer, for the company as a whole, but also its streaming platform Peacock.

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Sep 1, 2024 - 23:00
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NBC ripped up its Olympics playbook for 2024 — so far, the new strategy paid off
NBCUniversal's bet on the Olympics paid off in Paris this summer, for the company as a whole, but also its streaming platform Peacock.
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