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Paris Olympics is the latest test of whether sports can win subscribers for NBC's Peacock

NBCUniversal is betting the Paris Olympics will drive viewership across its TV platforms and drive more subscribers to its streaming service, Peacock.

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Jul 26, 2024 - 20:00
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Paris Olympics is the latest test of whether sports can win subscribers for NBC's Peacock
NBCUniversal is betting the Paris Olympics will drive viewership across its TV platforms and drive more subscribers to its streaming service, Peacock.
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