Starbucks CEO Brian Niccol: Most of the issues are very fixable and in our control
Starbucks CEO Brian Niccol joins CNBC's Andrew Ross Sorkin to discuss the appeal of coffee, putting guardrails around drink customization, the company's menu plan, how the challenges at Starbucks compare to what he faced at Chipotle, the brand's future in China, 2024 election, and more.
Starbucks CEO Brian Niccol joins CNBC's Andrew Ross Sorkin to discuss the appeal of coffee, putting guardrails around drink customization, the company's menu plan, how the challenges at Starbucks compare to what he faced at Chipotle, the brand's future in China, 2024 election, and more.
