Weaker Chinese consumer sentiment weighs on 11.11 sales festival
More companies in China are opting out of discounts during major shopping festivals in favor of steadier year-round sales. However, Chinese consumer confidence has not fully recovered, with consumers trading down and waiting for shopping events to spend. This pushes e-commerce platforms to partner up to boost sales.
More companies in China are opting out of discounts during major shopping festivals in favor of steadier year-round sales. However, Chinese consumer confidence has not fully recovered, with consumers trading down and waiting for shopping events to spend. This pushes e-commerce platforms to partner up to boost sales.
